Creating iOS apps starts with clarity about who the users are, the core function the app must perform, and the scenario to address in the initial release. A thorough discovery phase helps define the MVP scope, select the appropriate architecture, and avoid features that seem impressive on paper but don’t enhance actual usage.

After the foundation is in place, attention moves to UI behavior, performance, and stability across different iPhone models and iOS versions. Uniform navigation patterns, disciplined state management, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launching on the App Store.